UX Process


Divergent and Convergent - Double Diamond

Britain's Design Council 1.
In all creative processes a number of possible ideas are created ('divergent thinking') before refining and narrowing down to the best idea ('convergent thinking'). Ideas are developed, tested and refined a number of times, with weak ideas dropped in the process.


  1. Britain's Design Council
    http://www.designcouncil.org.uk/news-opinion/ design-process-what-double-diamond



"Expanding Impact for Social Good"
Venmo - peer-to-peer payment app

Introducing a way for users to send money via their app to causes they care about , while meeting the needs of both online donors and existing users.



"Almost 40% Increase in Completed Auto Loan Applications"
Seamless Application Experience for Mobile Users

Enhancing an existing online application to reduce abandoned applications, ensure that its mobile optimized and designing the first phase of the vehicle shopping experience.


"Make It Clear, Fast & Easy"
CellSmart POS - Point-of-Sale system for cellular stores

Creating a simple and user friendly browser-based product for the feature rich POS system, while shortening the learning curve for new customers.


"Guided Process for Efficient Case Processing and Compliance"
Health Insurance Provider - Claims, Appeals & Grievances

Replacing an outdated component content management system with a more agile platform to enable a more efficient Appeals & Grievances process.


"Analytics That Facilitate Executions Throughout the Trading Life Cycle"
UX Enhancements through Component Refinements

Progressive enhancements that enriched the User Experience and optimizing the speed of the product



"Combining Gaming, Social Interaction & Physical Fitness"
Wii Move! - Apple Watch app for Nintendo's

Integrating game-like features for an Apple Watch app is an opportunity to motivating users with themes based on Nintendo characters.