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Gathering Insights

 

Research

When I start a UX Design Project, I begin with the research. This includes gathering information on the products business goals, the competition, areas of opportunity within the marketplace, current & potential users, as well as the goals for the project at hand.


 

 

"Expanding Impact for Social Good"
Venmo - peer-to-peer payment app

Introducing a way for users to send money via their app to causes they care about , while meeting the needs of both online donors and existing users.

 

"Make It Clear, Fast & Easy"
CellSmart POS - Point-of-Sale system for cellular stores

Creating a simple and user friendly browser-based product for the feature rich POS system, while shortening the learning curve for new customers.

 

"Guided Process for Efficient Case Processing and Compliance"
Health Insurance Provider - Claims, Appeals & Grievances

Replacing an outdated component content management system with a more agile platform to enable a more efficient Appeals & Grievances process.

 

watch

"Combining Gaming, Social Interaction & Physical Fitness"
Wii Move! - Apple Watch app for Nintendo's

Integrating game-like features for an Apple Watch app is an opportunity to motivating users with themes based on Nintendo characters.

 

Competitive Analysis

In all creative processes a number of possible ideas are created ('divergent thinking') before refining and narrowing down to the best idea ('convergent thinking'). Ideas are developed, tested and refined a number of times, with weak ideas dropped in the process. This cycle is an essential part of good design.

Competitive Analysis

watch

"Combining Gaming, Social Interaction & Physical Fitness"
Wii Move! - Apple Watch app for Nintendo's

4 different Fitness apps were compared, including Zombie Run! which has a gaming elements. 10 different features were tracked and then the focus was narrowed to 5 primary features:

 

User Research

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

Surveys are a series of questions asked to multiple respondents:

Interviews provide insights into user mindset and emotions. This includes who they are, what their goals are, the tasks that they typically need to perform and the context with which they will interact with your product.

"Guided Process for Efficient Case Processing and Compliance"
Health Insurance Provider - Claims, Appeals & Grievances

User Interviews helped to determine which User Groups were most imparative to the success of the application and which other departments those groups needed to coordinate with the most.

 

User Stats

watch

"Combining Gaming, Social Interaction & Physical Fitness"
Wii Move! - Apple Watch app for Nintendo's

Surveys found that the average fitness app user who is interested in gaming is between 25 to 35 years old, worked out often and has an iPhone. Nintendo games were among the most popular.

User Stats User Stats

Contextual Inquiry

Shadowing a user while they interact with the system or product capture detailed information about how users of a product interact during their regular activities in their normal environment. Watching the users perform tasks in realtime you learn insightful details that users might not have thought to discuss during an interview outside of their normal environment.

desktop

"Make It Clear, Fast & Easy"
CellSmart POS - Point-of-Sale system for cellular stores

During contextual interviews at mom-and-pop cellular stores, it was dicovered that store owners and managers did not always rely exclusively on the system to track their products & inventory. The reasons that was cited was the steep learning curve.

 

Contextual Inquiry Contextual Inquiry

desktop

"Guided Process for Efficient Case Processing and Compliance"
Health Insurance Provider - Claims, Appeals & Grievances

During contextual interviews, it was apparent that the need to switch betwenn multiple systems to process a case and coordinate with other departments took up a substancial amount of the users time.

 

Contextual Inquiry Contextual Inquiry

Technical Research

In order to develop an effective solution, it is necessary to understand any technical limitations or capabilites there are that might end up being an issue for the product or system. This includes knowing the standards are for the technology or platform, what might be feasible and an estimated overview for how easy or difficult it might be to implement the proposed solution.

  1. Apple Watch Human Interface Guidelines
    https://developer.apple.com/watch/ human-interface-guidelines/
     

watch

"Combining Gaming, Social Interaction & Physical Fitness"
Wii Move! - Apple Watch app for Nintendo's

In order to conform to the standards of the Apple Watch, the capabilities were research in the Human Interface Guidelines. 1.

 

Technical Research