Sythesis - Refining Analysis

The next step would be synthesis of the data collected. Analyzing the information by grouping and compartmentalizing it to figure out what is most important to the user, most relevant to the business goals, and how it could effects the outcomes of the project.

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Affinity Mapping

A visual way of placing similar or related pieces of information into groups in order to facilitate analysis. It aids the process of making connections between data that was collected through a variety of sources. The goal is to interpret the groups into trends in the data.

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Personas

A way to create simple character sketches and visual representations of the most important categories of user you are designing for. Personas were developed to aid the decision making. They can also help justify innovations to stakeholders in the project.

The creation of a representative user based on available data and user interviews. Though the personal details of the persona may be fiction, the information used to create the user type is not.

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Feature Prioritization

Determining which stakeholder would benefit from the feature; does it fit business goals, technical requirement, and user goals? Aligning the findings from all of the research done and brainstorming features that would address each point. Then ranking the need for each feature by "Must Have, Should Have, Could Have, Won't Have".

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User Stories

A basic description of an action or a goal that the user wants to accomplish by using the product. It is a way to focus on the users thought process, requirements and needs.

Use Case

A description of how users use a particular feature. A look at the steps that the users takes to accomplish their task. The purpose of the use oase is to identify, clarify, and organize system requirements.

Use case is a list of actions or events, that are significant to the user in a specific environment to achieve a business or user goal.

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User Journey

A collection of emotions plotted against various points in a specific task flow. A visual representation to see which parts of the experience provide pleasure to the user and what the parts are pain points for the user.